Portfolio

Shelalee
One of my most proud pieces of work is my client project for Shelalee, a small woman-owned Czech jewelry business in northern Kentucky. This sample features customer personas, retail strategy, influencer marketing ideas, digital cookbooks, and community outreach initiatives.

title slide reading "shelalee: inspiring beauty, empowering women"

KROGER
Through my work with The Underground Agency, my team and I were tasked with discovering what the ideal manager and employer looks like through the lens of Gen Z employees to help Kroger fit the needs of the next generation. Throughout the semester, we built on our findings with secondary data research, observations, experience interviews, and sample survey data. As a result of our semester’s worth of insights, Kroger can take action to grow as an employer.

Cover page of Kroger sample deliverable with Kroger characters. Titled "Fresh for Generation Z"

For this project, I worked with a rather unique (and difficult) client: myself. After my study abroad experience in Prague, I took time to reflect on myself, my talents, my weaknesses, and who I am as a person. This is me, in project form.
P.S. I also made a cool video to go along with it. Check it out at bottom of the page!

THE UNDERGROUND AGENCY
For my first project as a Creative Marketing Associate, my team and I were tasked with developing storyboards for a music video and brand story for The Underground Agency. We worked closely with the creative electronic, media, and broadcasting (EMB) students to bring our ideas to life and help the Agency improve marketing with new and prospective employees.

Group of students at college with deliverable title "Lighting a spark, fueling a fire"

RUTKOVSKY
As a Creative Marketing Associate, my team and I were tasked with helping Rutkovsky, a Czech glass bead making family business, with improving their branding and breaking into the American market. We will work closely with the creative electronic, media, and broadcasting (EMB) students to put together a brand story for Rutkovsky and travel abroad to the Czech Republic to present our ideas to them in-person. Stay tuned!

Three men in bead making lab. titled "rutkovsky. trailblazers, survivors, innovators."

This video complements my self-discovery story. While in Prague, I discovered the beauty of their bookstores, and this spoke to me in connection with my passion for storytelling. But, what is my Prague story? Watch to find out!