Resume

 Current NKU Marketing and Business Information Systems student with strong creative marketing, design, and analytical skills. Seeking Marketing internship to gain experience in managing and developing integrated marketing communications strategies.  

• HTML, CSS, and Java
• Canva, PowerPoint, and Excel
• Consumer insight analysis
• Social media planning
• Qualitative data analysis
• Creative design
• Data visualization
• Hubspot and Trello
• Copywriting

Bachelors of Science: May 2024

Marketing and Business Information Systems

Northern Kentucky University

GPA: 3.9

Community Experience Intern: August 2023 - Present

Cintrifuse

• More information coming soon!

B2B Marketing: May - August 2023

Ibotta

• Organize, format, and publish 2-3 client-facing articles, resources, and website resources using HubSpot each month with quick turnaround times (>24 hours)
• Conduct competitive analyses on 5 key competitors’ websites and LinkedIn profiles with accompanying SWOT analyses and implementing changes internally to grow website and social engagement
• Complete a summer-long project incorporating website automation, chat flows, and pop-up forms to enhance lead generation for the paid media, owned media, and sales teams

Marketing Intern: January-May 2023

Heritage Bank

• Create and plan social media campaigns and design branded promotional materials using HubSpot, successfully doubling our average engagement rate 
• Organize promotional events including community ribbon-cutting ceremonies and employee outings
• Writing and managing internal communications including intranet articles and employee news updates

Creative Marketing Associate: January - May 2023

The Underground Agency

• Conducted secondary data research of nearly 50 sources including Forbes, Hofstede, and Gallup to identify clients’ competitors and major marketing opportunities.
• Led teams of 4-5 members for 3 client deliverables with over 400 slides combined of which I contributed over 200 unique slides
• Developed 20+ creative solutions for our clients, The Underground Agency and Rutkovsky, a Czech glass bead company, and Shelalee, a woman-owned small jewelry business in Northern Kentucky
• Designed creative briefs and storyboards for the creative team to help them produce brand story videos

Consumer Insights Analyst: August - December 2022

The Underground Agency

• Work with clients to develop brand assessments and recommendations all within a college classroom
• Perform quantitative analysis, secondary data research, and observations for market research
• Present data and findings to clients using simple, easy-to-read presentation decks that match brand guidelines and provide effective communication

Public Relations and Corporate Communications Intern: July - December 2022

Western & Southern Financial Group

• Writing and planning internal and external communications including internal news articles and posts, corporate biographies, and elevator messages
• Developing content for projects and campaigns including United Way and Ride Cincinnati
• Understanding corporate culture and professional work environments 

Internal Audit Intern: January 2022 - June 2022

Western & Southern Financial Group

• Navigated and mastered new technology to perform fraud analysis and reports for clients
• Worked successfully with fellow interns and upper-level coworkers on collaborative projects
• Improved user interface elements to maintain brand consistency and streamline compliance processes

Haile College of Business Ambassador: April 2022-Present

Northern Kentucky University

• Volunteer at university recruitment and promotional events for current and prospective students
• Lead tours of the College of Business facilities and facilitate career fair events to help students find internships and full-time careers
• Represent Haile College of Business as a successful leader, student, and mentor

STEM Peer Mentor: August 2021-December 2022

Northern Kentucky University

• Nominated and selected by NKU faculty to obtain this role
• Organize, market, and lead outreach events to increase engagement on campus
• Assist in teaching introductory courses for freshmen and build individual relationships with each student

Phi Sigma Sigma Diversity, Equity, and Inclusion Chair: December 2021-July 2022

Northern Kentucky University

• Educate, create, and lead workshops on relevant topics to improve chapter culture and acceptance
• Collaborate with the Public Relations chair to develop social media campaigns around diversity 
• Worked with fellow executive board members to run the chapter smoothly and reported to Panhellenic council as a liaison between the council and our chapter

Research Assistant: August 2020-December 2021

Northern Kentucky University

• Earned two publications in IEEE Future Directions after the first year and co-developed a web extension
• Chosen to teach cyber ethics to K-12 teachers through the National Security Agency’s GenCyber program
• Utilized graphic design skills to design a logo for the web extension and enhance data visualization